TURISMO DE SUIZA. MAS QUE MONTAÑAS

Este es un caso contrario a Turismo de Rioja. Se trata de huir de su posicionamiento natural y vender las caracteristicas secundarias del producto. En concreto es un spot dirigido a la venta de City Breaks.
Not only the mountains are beautiful in Switzerland. Swiss cities, too, offer all you could want for a relaxing and varied couple of days -- and nights. Historic sights, cutting-edge contemporary architecture, cosy cafes, buzzing nightlife, shopping in romantic alleyways, a rich and varied cultural life... And all so compact, that you can easily reach everything on foot. To find out what you can experience in a day in each of the 23 cities, see http://www.myswitzerland.com/cities

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