ÁNIMO

Aunque este video no está íntegramente dedicado al turismo ni a la publicidad nos parece elocuente para levantar el ánimo y la imagen de nuestro país, nuestras empresas y nuestros trabajadores.

Aunque sea un video promocional de una empresa como Grant Thornton, no tenemos inconveniente en publicarlo y difundirlo.

Gracias a Rafael Morales por dárnoslo a conocer.

PUBLICIDAD TURISTICA DE LA INDIA

La campaña que han creado en Madhya Pradesh, uno de los estados del centro de la India, demuestra que en este exótico lugar hacen algo más que mostrar bonitos planos de este maravilloso país.

Realmente reconforta ver que los creativos de este país se han quebrado un poco la cabeza para hacer algo distinto para la oficina de turismo de Madhia Pradesh.

Enhorabuena a mis ex-colegas de Ogilvy & Mather Mumbai por este maravilloso trabajo de shadowgrafia.

The new TVC for Madhya Pradesh tourism is themed on the positioning "MP ajab hain, sabse gajab hain". The creative execution employs the talents of shadow artists from Bengal; shadowgraphy is believed to be an art form that originated in India, but is almost obsolete today. Mahesh Gharat, senior creative director (art) at Ogilvy & Mather, Mumbai, said, "We chose shadowgraphy because it's essentially a very Indian art form, even though it's seen in China and Europe as well. There's a newness to it as a creative execution, because it hasn't been seen on television before. It's an art form of storytelling and goes very well with the rustic aura of Madhya Pradesh."

UNA ACCIÓN ESPECTACULAR

La nueva campaña de turismo de Utah incluye esta fantástica instalación en el Área de Tránsito Rápido de la Bahía de San Francisco. Habíamos visto efectistas ilustraciones 3D en la calle pero pocas con el turismo como protagonista.

Creada por la agencia de publicidad STRUCK. Su director creativo explica que la instalación comenzó con con un escaneado del túnel en 3D que fue ploteado basado en coordenadas GPS que se coordinaron y rendearon en un programa de arquitectura.

San Francisco’s Bay Area Rapid Transit (BART) riders face an unexpected scene at the Montgomery Street Station. With a clever 3D illustration, the station’s tunnel is reborn as one of Utah’s scenic icons – the Delicate Arch in Arches National Park – Watch commuters experiencing the installation.

This ad is part of the Utah Office of Tourism’s (UOT) $2.2 million regional spring/summer Utah Life Elevated® campaign and it will stay in place till the end of June. It was created by UOT’s ad agency of the record for the past seven year, Salt Lake City-based Struck. The extensive regional campaign includes network TV commercials, digital outdoor, online display and social media promotion.

Struck executive creative director Steve Driggs explains that the forced-perspective feel of the tunnel installation started with a 3D illustrator scanning the entire tunnel in all of its dimensions, and continued with the scans being plotted based on GPS coordinates in a 3D architectural rendering program. The result does give experiential advertising a cool, new dimension.