Mostrando entradas con la etiqueta publicidad turistica. Mostrar todas las entradas
Mostrando entradas con la etiqueta publicidad turistica. Mostrar todas las entradas

PUBLICIDAD TURISTICA DE LA INDIA



La campaña que han creado en Madhya Pradesh, uno de los estados del centro de la India, demuestra que en este exótico lugar hacen algo más que mostrar bonitos planos de este maravilloso país.
Realmente reconforta ver que los creativos de este país se han quebrado un poco la cabeza para hacer algo distinto para la oficina de turismo de Madhia Pradesh.
Enhorabuena a mis ex-colegas de Ogilvy & Mather Mumbai por este maravilloso trabajo de shadowgrafia.

The new TVC for Madhya Pradesh tourism is themed on the positioning "MP ajab hain, sabse gajab hain". The creative execution employs the talents of shadow artists from Bengal; shadowgraphy is believed to be an art form that originated in India, but is almost obsolete today. Mahesh Gharat, senior creative director (art) at Ogilvy & Mather, Mumbai, said, "We chose shadowgraphy because it's essentially a very Indian art form, even though it's seen in China and Europe as well. There's a newness to it as a creative execution, because it hasn't been seen on television before. It's an art form of storytelling and goes very well with the rustic aura of Madhya Pradesh."