La
campaña que han creado en Madhya Pradesh, uno de los estados del centro de la
India, demuestra que en este exótico lugar hacen algo más que mostrar bonitos
planos de este maravilloso país.
Realmente
reconforta ver que los creativos de este país se han quebrado un poco la cabeza
para hacer algo distinto para la oficina de turismo de Madhia
Pradesh.
Enhorabuena
a mis ex-colegas de Ogilvy & Mather Mumbai por este maravilloso trabajo de
shadowgrafia.
The new TVC for Madhya Pradesh tourism is
themed on the positioning "MP ajab hain, sabse gajab hain". The
creative execution employs the talents of shadow artists from Bengal;
shadowgraphy is believed to be an art form that originated in India, but is
almost obsolete today. Mahesh Gharat, senior creative director (art) at Ogilvy
& Mather, Mumbai, said, "We chose shadowgraphy because it's
essentially a very Indian art form, even though it's seen in China and Europe
as well. There's a newness to it as a creative execution, because it hasn't
been seen on television before. It's an art form of storytelling and goes very
well with the rustic aura of Madhya Pradesh."
